(Advanced) Professional Selling in The Powersports Industry
The only sales training that MEASURES results! Documented increases ($200+ per unit) in sales, profits, and referrals, with a 1-Year business plan for salespeople to bring in their own customers. This Advanced Professional Powersports Sales course achieves daily skill development, producing immediate, measurable results in days - not months. Key areas of focus include Relationship Selling, Phone Skills, Lead Management, the Meet & Greet, and a 365-Day Business Plan!
The industry’s fastest, and most comprehensive salesperson skill development program.
Onboard new employees with VERIFIED skills.
100% compliant and ethical - tried and proven best practices used by top performers.
Increase existing team production with DAILY training sent to everyone’s mobile device.
Phone skills, lead management skills, relationship building skills, and process training (6-8 Hrs)
365-day business plan playbook ($995 value - included) - building a book of business within the dealership’s business. 52 weekly sessions.
1-year MEASURED results: Increases in personal sales/mo, profit/sale, self-prospected sales.
The training and income development program compliments any dealership sales system.
Master’s Level Certification awarded to employees who meet required and *verified* production increases.
1. Welcome to The College of Powersports Management
2. Copyright and Trade Secret Acknowledgment and Agreement
3. One Year Business Plan to Ensure Your Success (Bring in Your Own Customers)
4. Get Ready To Measure Your Success - Document Your Current Baseline Numbers
5. One Year Business Plan Continued: Bet on Human Nature and Organize
6. The Reality of Your Business Plan – How it’s Done (Win Friends and Influence People)
7. One Year Business Plan Math (Hundreds of People Providing you Referrals)
8. One Year Business Plan Mini Quiz
9. What is your opinion of the 1-year business plan so far?
10. The Importance of Using a CRM System in Powersports Sales
11. Use a CRM to Manage Leads & Data, and Retain Customers
12. Use a CRM to Track Performance, Automate Tasks, and Manage Inventory
13. Use a CRM for Document Management, Team Collaborations, Integrations, and to Gain Advantages
14. CRM Mini Quiz
15. Lead Management – Stop the Profit Leaks Resulting from Mishandled Leads
16. Lead Management – Response Times Affect Connectivity Rates and Closing Ratios
17. Lead Management – Stop the Shopper with Faster/Friendlier Responses
18. Why Video is a MUST for Highest Possible Lead Conversion Rates
19. Utilize Automated Response Tools that Start the Sales Process for You
20. Lead Management - Can Gross Profits from Website Leads Really Increase by 300%?
21. How can we help with Lead Management?
22. Lead Management Mini Quiz
23. PDF Download - Phone Training Scripts
24. Phone Training: Powerful, Yet Simple Phone Handling Techniques
25. Differentiate Yourself by Being the Most Likeable
26. Role Play: Smile with a Double Thank You – Inbound Call
27. Role Play: Smile with Double Thank You – Outbound Call
28. Role Play: Keep Control of the Conversation
29. Your Turn - Role Play Outbound Phone Call with a Friend
30. Role Play: Keep Asking Appropriate Questions to Stay in Control
31. Role Play: Verify Contact Information
32. Role Play: Establish Reasons to Meet – Part 1 (Budget and Financing)
33. Role Play: Establish Reasons to Meet – Part 2 (Trade-Ins)
34. Role Play: Establish Reasons to Meet – Part 3 (Potential to See Other Units, Accessories, and Test Ride)
35. Role Play: Set a Solid Appointment Using Multiple Reasons to Meet
36. Your Turn - Role Play asking Discovery Questions and Establishing Multiple Reasons to Meet
37. Role Play: Ask for Same Day Appointments
38. Recap of Best Practices for Handling Phone Calls
39. How would you rate this training and compare to other training programs?
40. Mini Quiz - Phone Best Practices
41. What Have You Been Able to Implement So Far?
42. Start Your Day the Same Way
43. Congratulations! You EARNED a College of Powersports Management Professional Certification!
44. Masters Level Certification - Weekly Sales Meetings and Pro Tips to Implement Your Plan.
45. Masters Level Certification - Documented Success
Master's Level Sales Management Certification: A 52-Week, 365-Day Professional Development Playbook
Program
A proven, step-by-step system to increase income, gross profit, units sold, and self-generated business — while earning Master’s Level Certifications based on real performance growth. Small actions, repeated consistently over 52 weeks, create measurable change in Income, Confidence, Organization, Professional identity, and Leadership within your dealership This program is designed to help you operate like a business owner inside your store.
Introduction to 52 Week Business Development Playbook
52 Week Business Plan WEEK 1: Social Media & Personal Branding
52 Week Business Plan WEEK 2: What Is Professional Salesperson Inc.?
52 Week Business Plan WEEK 3: Income, Responsibility & Control
52 Week Business Plan WEEK 4: Your Road To Success
52 Week Business Plan WEEK 5: Step One — Self-Evaluation & Personal Inventory
52 Week Business Plan WEEK 6: Characteristics of Top-Flight Salespeople
52 Week Business Plan WEEK 7: Business Development Questionnaire & Personal Inventory
52 Week Business Plan WEEK 8: Step Two — Financial Clarity
52 Week Business Plan WEEK 9: Income, Expenses & Financial Awareness
52 Week Business Plan WEEK 10: Step Three — Business Structure
52 Week Business Plan WEEK 11: Professional Salesperson Inc. as a Corporation
52 Week Business Plan WEEK 12: Goal Setting, Strategy & Measurement
52 Week Business Plan WEEK 13: Installing Your Business Operating System (Stats, Numbers, and Flow)
52 Week Business Plan WEEK 14: Step Four — Determine Strategies for Your Major Companies
52 Week Business Plan WEEK 15: Ups Company Strategy Development
52 Week Business Plan WEEK 16: Phone-Ups Company Strategy Development
52 Week Business Plan WEEK 17: Referral Company Strategy Development
52 Week Business Plan WEEK 18: Repeat Customer Company Strategy Development
52 Week Business Plan WEEK 19: Networking Company Strategy Development
52 Week Business Plan WEEK 20: Aftermarket Company Strategy Development
52 Week Business Plan WEEK 21: Step Five — Personal Marketing Strategy
52 Week Business Plan WEEK 22: Marketing Objectives and Business Targets
52 Week Business Plan WEEK 23: Marketing Strategy Development
52 Week Business Plan WEEK 24: Marketing Evaluation and Continuous Improvement
52 Week Business Plan WEEK 25: Step Six — Write a Daily Plan
52 Week Business Plan WEEK 26: Designing Your Ideal Daily Schedule
52 Week Business Plan WEEK 27: Step Seven — Business Organization
52 Week Business Plan WEEK 28: Building an Organized Client Management System
52 Week Business Plan WEEK 29: Step Eight — Gain That Competitive Advantage
52 Week Business Plan WEEK 30: Competitive Edge in Action
52 Week Business Plan WEEK 31: Step Nine — Follow Up to Develop Future Business
52 Week Business Plan WEEK 32: Step 9 Continued: Advanced Follow-Up Strategies - Recognizing Opportunity
52 Week Business Plan WEEK 33: Bio Strategy
52 Week Business Plan WEEK 34: Information Strategy Sheet
52 Week Business Plan WEEK 35: 24-Hour Follow-Up Letter Strategy
52 Week Business Plan WEEK 36: Newsletter Strategy
52 Week Business Plan WEEK 37: Step Ten — Using Technology & Social Media To Develop Business
52 Week Business Plan WEEK 38: Core Business Software & CRM
52 Week Business Plan WEEK 39: Organization & Workflow Systems
52 Week Business Plan WEEK 40: Social Networking as a Business-Building System
52 Week Business Plan WEEK 41: Content Strategy (Stories & Testimonials)
52 Week Business Plan WEEK 42: Value-Based Content
52 Week Business Plan WEEK 43: Lead Generation Through Value
52 Week Business Plan WEEK 44: Personal Branding (Turning It Into a Business Asset)
52 Week Business Plan WEEK 45: Visual Identity & Brand Consistency
52 Week Business Plan WEEK 46: Branding Tools (Execution & Efficiency)
52 Week Business Plan WEEK 47: Text Strategy
52 Week Business Plan WEEK 48: Email Strategy
52 Week Business Plan WEEK 49: Email Execution & Campaigns
52 Week Business Plan WEEK 50: Personal Website Strategy
52 Week Business Plan WEEK 51: Tools & Resources for Long-Term Success
52 Week Business Plan WEEK 52: Final Review and Next-Chapter Planning
College Diplomas are Received Immediately Upon Completion
This Professional Sales Diploma represents completion of a comprehensive, real-world Powersports Sales Training Program focused on relationship selling, lead management, phone skills, and daily production development. Graduates are trained to perform inside a dealership environment from day one, with a clear understanding of customer interaction, process control, and measurable income-producing activities.
Upon successful graduation of the above Professional Selling course, the students are automatically enrolled into the 52-Week Business Development Program, at which point they have the opportunity to earn the coveted College of Powersports "MASTERS" Certification.
This Master's-Level Diploma represents the highest level of achievement within the program and is earned through documented, measurable performance increases — not just course completion.
This designation is awarded only to individuals who demonstrate sustained growth in key production metrics such as gross profit per unit, units sold, or self-generated business, based on a verified 90-day baseline.
It reflects real-world results, discipline, and the ability to consistently perform at a high level inside a dealership environment.
Alfredo Labrador - First 4 months bottom line profit results - $123,303 Extra Gross Profit
Alfredo’s employer made $123,303 of ADDITIONAL PROFITS from a much higher gross profit average per sale and a many more units per month. What changed?
“I had an average increase of $1,807 per unit every month over my 90-day baseline average of ($546) established in Jan, Feb, and March, since I started the training and increased my average units sold per month over my baseline of 5 units to 17.5 units per month. The knowledge I gained has been very helpful.”
Employee’s quotes from the interactive Learning Management System
“I rate this course excellent. This college is really great training. I want to go back again to remember everything. I can come back any time. I want to thank Bill, our owner, for opening up this teaching to his salespeople and the opportunity to learn more and to be successful in this business. Mahalo & GOD BLESS!”
Alfredo Labrador, Professional Salesperson
Abdi Ebrahimi - First 5 months bottom line profit results - $12,138 Extra Gross Profit
Abdi’s employer made $12,138 of ADDITIONAL PROFITS from a much higher gross profit average per sale in just five months. What changed?
“After I started training provided by the College, my profit per sale increased by $357 above my prior 90 day average.”
Employee’s quotes from the interactive Learning Management System
“The training is excellent. Phone training was excellent and was not taught in the manufactures training courses. My employer should benefit from getting higher grosses from the entire sales department.”
Abdi Ebrahimi, Professional Salesperson
Lorenzo France - First 5 months bottom line profit results - $79,497 Extra Gross Profit
Lorenzo’s employer made $79,497 of ADDITIONAL PROFITS from his increased unit sales and a much higher gross profit average per sale. What changed?
“I am excited to say I have sold more units and made more gross income since starting the course than I ever have before since being in the car business for 6 years. I increased my steep baseline average of 22 units sold per month to 23 units for two consecutive months and I had an average increase of $803 per unit for April thru July over my 90 day baseline average established in Dec, Jan, and Feb. There are so many things I didn’t understand about the business until taking this course.”
Employee’s quotes from the interactive Learning Management System
“I want to start by saying thanks. I rate this course excellent. This is actually the second training I did and this one is more detailed and easier to understand. I think it will benefit me in the long run especially with my goals to own my own dealership. I can say it has helped me in so many ways- I am more relaxed when talking to customers on the phone, and referrals have been amazing! Before, I maybe had four referrals a month, now for sure over eight. Looking forward to learning more. I know it will help strengthen my career and do great things for my company.”
“It has opened my eyes in so many ways. It has shown me how to listen more to the customer and build more relationships. Last month, I tested it and built better relationships with the skills I learned and through that, I am excited to say I sold more units and more gross since starting in the business 6 years ago. After the first six hours of online training, I commented that I plan on making 5 times what I normally make now.
Lorenzo France, Professional Salesperson
Chris Rezabek - First 4 months bottom line profit results - $13,668 Extra Gross Profit
Chris’s employer made $13,668 of ADDITIONAL PROFITS from a much higher gross profit average per sale and more unit sales in just four months. What changed?
“Since the start of training at The College, I have had an average increase of $804 per unit April thru July over my 90 day baseline average of $2703. I also increased my average number of units sold per month by 4 units above the same baseline average mentioned above in June and then 6 more than my baseline in July.”
Employee’s quotes from the interactive Learning Management System…
“I rate this training excellent. Everything about this course is great. I am enjoying putting everything I learn into my everyday life here at work. I would give this course and everything I have learned a 10.”
Christopher Rezabek, Professional Salesperson
Joanna Mattos - First 4 months bottom line profit results - $73,019 Extra Gross Profit
Joanna’s employer made an EXTRA $73,019 in four months from Joanna’s ADDITIONAL increased profit per unit. What changed?
“I had a per unit average increase of $1,058 April thru July over my 90 day baseline average established in Jan, Feb, and March, which was $1,275. I almost doubled it completely by implementing the recommended professional selling strategies of loving your customer and to not think of them as just someone that is going to buy something from me, but a person that I can call a friend. When you treat a person as a friend and not just another deal, you make them feel special. By approaching my career in sales as a career of satisfying needs and wants vs. talking people into something, will first help me make more of my customers a friend and not just some person I meet.”
Employee’s quotes from the interactive Learning Management System…
“This training is different from others because I never came across a training that informs you HOW to treat your customer as a friend in business and that is important.”
Joanna Mattos, Professional Salesperson
Bully Koani - First 5 months bottom line profit results - $25,536 Extra Gross Profit
In the first five months Bully’s employer made $25,536 of ADDITIONAL PROFITS from a much higher gross profit average per sale. What changed?
“After starting the online training program from the College, I increased my profit per sale average in 4 of the last 5 months. For those months my average profit per sale was $798 higher than my previous 90 day average.
Employee’s quotes from the interactive Learning Management System
“This course is really helpful to new salesman like me. I’m still a green pea. I learned a lot from taking this course. I rate this course excellent.”
Bully Koani, Professional Salesperson
Rolly Medrano - First 5 months bottom line profit results - $26,103 Extra Gross Profit
Rolly’s employer made $26,103 of ADDITIONAL PROFITS from his increased unit sales and a much higher gross profit average per sale. What changed?
“After starting this training program, my average profit per sale increased by $1,243 per unit March thru July over my 90 day baseline average established in Dec, Jan, and Feb. I will continue to implement everything that I have learned to my profession.”
Employee’s quotes from the interactive Learning Management System…
“This is an excellent training program and very informative. I picked up ideas and strategies that will help me achieve my goals.”
Rolly Medrano, Professional Salesperson
Jonathan Kaaihue - First 6 months bottom line profit results - $13,668 Extra Gross Profit
Jonathan’s employer made $13,668 of ADDITIONAL PROFITS from more unit sales in just six months. What changed?
“Since I have started the training at the College I raised my average units sold per month to 12, which is 4 above my baseline that was established Jan, Feb, and March.”
Employee’s quotes from the interactive Learning Management System
“Excellent! Very thorough and a 10/10! This training program has been the best, most invaluable training I have ever received in the industry.!”
Jonathan Kaaihue, Professional Salesperson
Donny Kim - First 5 months bottom line profit results - $49,922 Extra Gross Profit
In the first five months Donny’s employer made $49,922 of ADDITIONAL PROFITS from a much higher gross profit average per sale. What changed?
“I had an average increase of $1,141 per unit for April thru July over my 90 day baseline average and increased my front end gross five out of the 6 months since I started training at the College.
Employee’s quotes from the interactive Learning Management System
“Excellent. Excellent. Excellent. Good Techniques and good information. I learned proper compliments go a long way in the building relationship stage.”
Donny Kim, Professional Salesperson
Jerry Hall - First 6 months bottom line profit results – $34,336 Extra Gross Profit
Jerry’s employer made $34,336 of ADDITIONAL PROFITS from a much higher gross profit average per sale. What changed?
“I increased my profit per sale average and maintained that increase for 5 of the last 6 months since starting training provided by the College. For 4 of the 6 months, that profit per sale increase averaged $856 per unit.”
Employee’s quotes from the interactive Learning Management System
“I have always been told to bond with the customer and find common ground, but what this course is saying is go beyond that and really find out about the customer, and follow up with them in the future to share information that pertains to their interest to help build a relationship that will last. Also, what I have learned is it is important to always be truthful and always do what is right for everyone. The Phone training course was excellent; it provided great training, with phone scripts that help walk you through what questions to ask the customer to make you stand out from other dealers.”
Jerry Hall, Professional Salesperson
Justin Carlton - First 6 months bottom line profit results - $47,650 Extra Gross Profit
Justin’s employer made an EXTRA $47,650 in six months from Justin’s ADDITIONAL increased profit per unit. What changed?
“Since starting training at the College my profit per sale increased by $607 per sale on average Feb-July, 2014 (6mo average), over my prior 90 day baseline average. I sold 17 units in May alone, 4.5 more than my 90 day baseline average.”
Employee’s quotes from the interactive Learning Management System
“I rate the training Excellent. The course explained price isn't why people always buy from you. That is true. I have learned to show my respect and put myself into their shoes to treat them the way I would like to be treated if I were buying =)”
Justin Carlton, Professional Internet Salesperson
Carlo Pocino - First 6 month bottom line profit results - $25,695 Extra Gross Profit
Carlo’s employer made more than $25,695 of ADDITIONAL PROFITS from his increased unit sales and a much higher gross profit average per sale. What changed?
“After starting the personal development program at the College online my average profit per car increased by $876 in February and March over my prior 90 days baseline average of $2548 established in Nov, Dec, and Jan. In 4 of the last 6 months I also maintained an additional 7 units higher than my prior baseline average and achieved top salesperson 3 months in a row.”
Employee’s quotes from the interactive Learning Management System…
“Great Info! The Training is Excellent! I will implement the love your customer thing to be more approachable. If a customer has a bad attitude or is rude I will overcome that with kindness.”
Carlo Pocino, Professional Salesperson
Walter Borchers - First 6 months bottom line profit results - $24,716 Extra Gross Profit
In the first six months Walter’s employer made $24,716 of ADDITIONAL PROFITS from his increased unit sales and a much higher gross profit average per sale. What changed?
“After starting the online training program from the College… I increased my profit per sale average in 5 of the last 6 months. For 4 of those 6 months my average profit per sale was $668 higher than my previous 90 day average. I also averaged 1.5 more units per month over the entire 6 month period.
Employee’s quotes from the interactive Learning Management System…
“This is a great course for the beginner, but a fantastic course for the experienced salesperson. I have tried harder to become friends with customers and it has started to pay off in numerous ways.”
Walter Borchers, Sales Specialist
Tom Dunlap - First 6 months bottom line profit results - $25,015 Extra Gross Profit
Tom’s employer made $25,015 of ADDITIONAL PROFITS from a much higher gross profit average per sale in just six months. What changed?
“Since I started training provided by the College my customers have been paying me more to do business with me. For four of the last six months my profit per unit increased by more than $300 on average. During my first 60 days after starting the training my profit per sale averaged $447 more than my prior 90 das average.”
Employee’s quotes from the interactive Learning Management System
“I am one of the dealer’s Internet managers. Sweet that there is training that focuses on loving our customers and being their friends. I am very focused on loving each and every person I meet. The phone training course is excellent. It challenges us to stay in control of the conversation with proven word tracks. This course has helped me find creative ways to create relationships over the phone and to get the customers information in different manner then we are all taught in the business. I also will need to do a better job with long term follow up with each and every friend I make day to day.”
Tom Dunlap, Internet Specialist
Roy Ball - First 6 months bottom line profit results - $36,326 Extra Gross Profit
Roy’s employer made $36,326 of ADDITIONAL PROFITS from a much higher gross profit average per sale in just six months. What changed?
“After I started training provided by the College my profit per sale increased dramatically. During the last 6 months, I maintained an average of $866 more per sale than I did during my prior 90 day average.”
Employee’s quotes from the interactive Learning Management System
“Excellent. I am in the business now about 13 years. So far everything that you said is true. This does help on increasing your income and closing ratio.”
Roy Ball, Professional Salesperson
“Excellent (I will be referring to this section in the future to establish good contact habits for current and brand new employees).
I consider the: love, like, appreciate mentality to be comparable to the foundation of the Business plan's infrastructure and thus invaluable.
I like the prospective impact of what "Loving the customer" and focusing on the friend above only the "what it’s going to take to make the sale mentality”, is a totally different outlook which I believe will promote a more positive experience for both the customer and the salesperson.
The facts and information that was presented in the series I found easy to absorb and I am excited to give this different perspective a try and start to grow relationships rather than rely solely on the product. “
10/10 excellent! This section can directly influence your stores ability to generate income.
Daniel Menasian, Sales Manager
“The phone training course is excellent. The training was very helpful with phone calls. I am really grateful. It can help us in real world situations with customers.”
Troy Chong, General Sales Manager
$495
Per Month
Allows access and certification for all employees working in a powersports dealership rooftop
A representative will contact the dealership for employee names and emails to assist in enrollment